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August 20, 2024
by John Gwin

How to Choose a Medical Billing Service for Plastic Surgeons and Dermatologists

Picking the right medical billing service is a big deal for plastic surgeons and dermatologists.  The unique billing codes and ever-changing healthcare regulations in these fields mean that finding a service that truly understands your needs can save you from lost revenue, compliance issues, and a lot of stress.  This guide will walk you through […]

August 12, 2024
by John Gwin

The Future of Dermatology Billing in 2024

The world of dermatology billing is changing fast.  New technologies, like artificial intelligence and telemedicine, are reshaping how dermatologists manage their billing.  Staying on top of these changes is important for practices that want to keep their operations running smoothly and financially sound.  Let’s look at the key trends for 2024 and see how we […]

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July 22, 2024
by John Gwin

Plastic Surgery Marketing: Ultimate Guide to Grow Your Practice

Effective marketing is essential for any plastic surgery practice looking to attract new patients and build a strong online presence.  With the right strategies, you can make your practice stand out in a highly competitive industry.  This guide covers everything you need to know about plastic surgery marketing, from the basics to advanced techniques that […]

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July 3, 2024
by John Gwin

8 Dermatology Marketing Ideas To Grow Your Practice

Marketing is important for any dermatology practice to grow.  At The Auctus Group, we help dermatology clinics with their business needs, so we know a thing or two about dermatology marketing….  If you want to get serious about boosting the bottom line, you can always send us a message or give us a call. That […]

April 29, 2024
by John Gwin

Outsource Medical Billing: Costs, Benefits, and the Break-Even Math

Start here The short version The whole change in a few lines. Outsourced medical billing runs 4 to 9 percent of collections. Where you land inside that range depends on claim volume, specialty complexity, and how much of your revenue is cash-pay rather than insurance. The honest in-house comparison is not a salary. A certified […]

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August 8, 2022
by John Gwin

FINANCING YOUR MEDICAL PRACTICE

So you’re a plastic surgeon or dermatologist, and you’re ready to take the next big step in your career. You’ve got some experience under your belt and you’re pretty good at what you do, so the next logical step is starting your own practice. (I mean, who doesn’t want to be their own boss?) You’ve […]

February 21, 2022
by John Gwin

WHY YOU NEED SEO FOR YOUR PLASTIC SURGERY PRACTICE

Search engines handle approximately 2.45 million searches for health-related topics, and over 100,000 searches for “plastic surgery” every month. Just think about what the right search engine optimization (SEO) strategy can do for  your plastic surgery practice. SEO is using a set of practices to improve the positioning and appearance of your web pages. It […]

January 11, 2022
by John Gwin

How to Change Medical Billing Companies

When choosing how to handle your medical billing, consider all alternatives available. A billing company might require a higher upfront payment that turns out to be the best option for you in terms of quality service. 

January 11, 2022
by John Gwin

What You Need to Know to Start a Medical Spa

The spa experience elicits a sense of peace and tranquility, creating a perfect outlet for a number of healing practices.

A medical spa, as the name suggests, offers more than a standard spa. Run by physicians, medical spas provide dermatological services that are normally accessible through a plastic surgeon’s office. These can range from injection treatments, such as Botox, to laser hair and/or acne removal.

It’s important to weigh the benefits and challenges of launching your own medical spa. Establishing a name for yourself in this field means developing a sound business plan. We’ve put together tips to help you create a firm foundation for your new endeavor.

December 30, 2021
by John Gwin

How to Start a Dermatology Practice

You worked through years of medical school and residency. After months of studying and stress, you’re a state-licensed, board-certified dermatologist…maybe you’ve got a bit of debt to deal with…now what? ?‍♂️  You could look for a position in an existing medical group or practice, because hey that’s got to be simpler/easier right?  After a bit […]

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