June 1, 2026
by John Gwin

The 2026 Skin Substitute Rule: Margin Gone, Flap Intact

On January 1, 2026, Medicare cut skin substitute pay ~90% to a flat $127.14/cm². What survives for plastic surgery and dermatology — and what doesn’t.

November 17, 2025
by John Gwin

Medicare Prior Authorization for Ambulatory Surgical Centers: What Providers Need to Know (2025 Update)

Medicare Prior Authorization for Ambulatory Surgical Centers: What You Need to Know (2025 Update) Oh, 2025. Just when you thought you’d finally made peace with paperwork, CMS pulls a rabbit out of its regulation hat—another prior authorization rule, this time for ambulatory surgical centers (ASCs) in ten of America’s biggest, boldest states. Spoiler alert: If […]

September 23, 2025
by John Gwin

Out-of-Network PPO Patients & The No Surprises Act: The Only Guide You Need

Out-of-Network PPO Patients & The No Surprises Act: The Only Guide You Need Out-of-Network PPO Patients & The No Surprises Act Insurance billing is about as fun as dental work without anesthesia. Out-of-network (OON) PPO benefits? Even murkier. Luckily, federal law—the No Surprises Act (NSA)—finally tilts the scale in your favor (sometimes). This guide lays […]

June 9, 2025
by John Gwin

Train for Transparent Pricing: Techniques That Actually Work

Train for Transparent Pricing: Techniques That Actually Work Let’s be brutally honest… If your staff still answers pricing questions with a shrug and a prayer, your “transparency” is just fancy smoke and mirrors. Patients aren’t here for the mystery novel – they want a clear answer, not a billing scavenger hunt. Transparent pricing isn’t optional […]

June 4, 2025
by John Gwin

Medical Billing Transparency: 3 Tools That Don’t Suck

Medical Billing Transparency: 3 Tools That Don’t Suck Let’s address the giant, overpriced elephant in the waiting room: medical billing is still a hot mess. Patients are confused. Providers are over it. And staff? They’re playing daily roulette with CPT codes and praying the insurance gods show mercy. But plot twist: it doesn’t have to […]

March 6, 2025
by John Gwin

Teach to Triumph: Educating Your Staff on Billing Transparency

Billing Confusion = Patient Frustration Let’s be real—medical billing is a nightmare for patients. They walk into your office expecting care, not a puzzle that requires a PhD in insurance codes. When your staff isn’t equipped to explain costs clearly, patients get frustrated, trust erodes, and your front desk becomes a battlefield. Billing transparency isn’t […]

April 18, 2024
by John Gwin

The Change Healthcare Cyber Attack: What’s Going On?

The Change Healthcare Cyber Attack: What’s Going On? The recent cyber attack on Change Healthcare has sent ripples throughout the industry, raising concerns about the security of sensitive patient data and the resilience of healthcare IT infrastructure.  Today, we’ll shed light on the ongoing situation, the efforts to mitigate the impact, and how this event […]

December 21, 2022
by John Gwin

OPTING OUT OF MEDICARE – WHAT DO I NEED TO KNOW?

OPTING OUT OF MEDICARE – WHAT DO I NEED TO KNOW? All Medicare beneficiaries have the right to choose their own doctors and other healthcare providers. But if you are a physician who has opted out of the Medicare program, there are a few things you should know. First of all, what does it mean to opt […]

June 4, 2022
by John Gwin

CIGNA’S FORTHCOMING ARMY OF DENIALS AKA CIGNA MODIFIER 25 REIMBURSEMENT POLICY UPDATE

Effective 08/13/22, Cigna is pulling sooooooome shiiiiiiiiiiiit as it pertains to Modifier 25. Every claim with Mod 25 will require medical records for review. EVERY. SINGLE. CLAIM. “How the heck can they feasibly review all those records in a timely fashion,” you say? I have created a short video to outline how I expect this […]

April 8, 2022
by John Gwin

THE SLOW AND PAINFUL DEATH OF DIEP FLAP

Raise your hand if you want to go to school for 15 years and then stand for 8 hours turning a stomach into a breast and get paid $500 per hour for your expertise? Are you familiar with microvascular anastomosis? Yeah, you gotta do that stuff too. Do you skeletonize vessels in your free time? […]

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