Blog posts by John Gwin

We stay up to date on the ever-changing insurance market's impacts on your specialty for you...because it's basically a full time job in and of itself.

July 18, 2025
by John Gwin

Modifier 25 vs 59: What’s the Difference

Modifier 25 vs 59: What’s the Difference If you’ve ever been unsure about when to use Modifier 25 or Modifier 59 in your medical billing, you’re not alone.  These two CPT modifiers are often misunderstood, but getting them right is critical.  Using the wrong one can lead to denied claims, lost revenue, or even audit […]

June 27, 2025
by John Gwin

Choosing the Right EMR for Your Plastic Surgery Practice in 2025

Choosing the Right EMR for Your Plastic Surgery Practice in 2025 As the aesthetics and plastic surgery space evolves, so must your technology. From mobile-first documentation to all-in-one quoting and billing platforms, practices now have more options than ever to streamline operations and enhance the patient experience. At The Auctus Group, we cut through the […]

June 25, 2025
by John Gwin

Billing: Where Revenue Dreams Live or Die

Billing: Where Revenue Dreams Live or Die Let’s be honest: billing isn’t sexy. But if you want your practice to run like a Swiss watch — predictable, efficient, and profitable — your billing office better run tighter than TSA security. At Auctus, we see it every day: practices leaving six figures on the table because […]

June 9, 2025
by John Gwin

Train for Transparent Pricing: Techniques That Actually Work

Train for Transparent Pricing: Techniques That Actually Work Let’s be brutally honest… If your staff still answers pricing questions with a shrug and a prayer, your “transparency” is just fancy smoke and mirrors. Patients aren’t here for the mystery novel – they want a clear answer, not a billing scavenger hunt. Transparent pricing isn’t optional […]

June 4, 2025
by John Gwin

Medical Billing Transparency: 3 Tools That Don’t Suck

Medical Billing Transparency: 3 Tools That Don’t Suck Let’s address the giant, overpriced elephant in the waiting room: medical billing is still a hot mess. Patients are confused. Providers are over it. And staff? They’re playing daily roulette with CPT codes and praying the insurance gods show mercy. But plot twist: it doesn’t have to […]

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