Blog posts by John Gwin

We stay up to date on the ever-changing insurance market's impacts on your specialty for you...because it's basically a full time job in and of itself.

June 18, 2026
by John Gwin

17110 Is Not a Per-Lesion Code. Most Practices Bill It Like One.

CPT 17110 covers up to 14 benign lesions in one unit, not one per lesion. Bill it per lesion and the payer strips the overage before it pays.

June 10, 2026
by John Gwin

In-House Plastic Surgery Billing Is a System, Not a Hire

Running plastic surgery billing in-house isn’t one hire — it’s a full revenue-cycle system. Here’s the whole machine, end to end.

June 10, 2026
by John Gwin

In-House vs Outsourced Plastic Surgery Billing

In-house or outsourced plastic surgery billing — the real trade isn’t cost. It’s who owns your AR, your follow-up, and your denials.

June 2, 2026
by John Gwin

Outsourced vs. In-House Dermatology Billing

Outsourced or in-house billing for your dermatology practice? The real cost, where revenue leaks, and five questions to answer before you switch.

June 1, 2026
by John Gwin

The 2026 Skin Substitute Rule: Margin Gone, Flap Intact

On January 1, 2026, Medicare cut skin substitute pay ~90% to a flat $127.14/cm². What survives for plastic surgery and dermatology — and what doesn’t.

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