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Blog posts by John Gwin

We stay up to date on the ever-changing insurance market's impacts on your specialty for you...because it's basically a full time job in and of itself.

October 5, 2026
by John Gwin

How to Outsource Billing for a New Plastic Surgery Practice: What to Sign, What to Cut

Billing for a new plastic surgery practice: why cosmetic cash masks the credentialing gap, what outsourcing costs during the ramp, and the day-one setup order.

October 2, 2026
by John Gwin

Cyst & Lipoma Excision: Depth Decides the Code Family — and the Pay

Start here The short version The whole change in a few lines. A superficial cyst is a skin excision (11400 series); a lipoma is a soft-tissue tumor coded from the musculoskeletal family (2xxxx) by region, depth, and size. Coding a lipoma as a skin excision is the most common and most expensive error here — […]

October 1, 2026
by John Gwin

Wound Repair Coding (12001–13160): The Summing Rule That Downcodes Closures

Start here The short version The whole change in a few lines. Repair is coded three ways by technique, not size: simple (single layer), intermediate (layered, or a heavily contaminated single-layer close), and complex (more than layered — scar revision, debridement, extensive undermining). Within one classification and one anatomic group, you add the lengths and […]

September 28, 2026
by John Gwin

Benign Lesion Excision (11400–11446): The Path Report Is Measuring the Wrong Thing

CPT 11400-11446 is coded by excised diameter, lesion plus margins, not the shrunken pathology size. Here’s the measurement rule and the closure trap that cost you.

September 28, 2026
by John Gwin

Plastic Surgery Billing Outsourcing: What It Actually Costs in 2026

Outsourcing plastic surgery billing costs 4-9% of insurance collections. The cash-revenue trap, the hidden payroll, and the three disciplines one hire cannot cover.

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