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Blogs

ENT

We stay up to date on the ever-changing insurance market's impacts on your specialty for you...because it's basically a full time job in and of itself.

October 13, 2026
by John Gwin

New ENT Practice Billing: Outsource Before You Hire

Billing for a new ENT practice: every service line has its own credentialing clock, what outsourcing costs during the ramp, and the day-one setup order.

September 23, 2026
by John Gwin

Functional Rhinoplasty (30400–30462): Cosmetic Until You Prove the Airway

Rhinoplasty (30400-30420) and nasal valve repair (30465) are cosmetic by default. A documented collapse, a positive Cottle, and a failed drug trial move them to covered.

September 14, 2026
by John Gwin

Nasal Valve Repair (30468 vs 30469): The Implant Pays More in the Office

Nasal valve repair has two codes — spreader graft (30465) vs lateral-wall implant (30468) — and a positive Cottle sign with failed medical therapy is what makes it covered.

September 9, 2026
by John Gwin

Nasal Surgery Coding: What Bundles, What’s Bilateral, and Where the Money Leaks

Turbinate reduction (CPT 30140) bundles into septoplasty under NCCI — but the edit’s modifier indicator lets you report both. Get the modifier and bilateral right.

August 31, 2026
by John Gwin

The 10 Best ENT Billing Companies in 2026

Ten ENT billing options ranked for 2026: two specialists sold inside five months, the EHR bundles, the boutiques, and the factor matrix.

July 15, 2026
by John Gwin

Does Your EMR’s AI Exist Yet? A Vendor-by-Vendor 2026 Scorecard

Does your EMR’s AI actually exist yet? A vendor-by-vendor 2026 scorecard of specialty EMR/EHR AI — what shipped, what’s roadmap, and what to ask.

June 29, 2026
by John Gwin

A Deviated Septum Doesn’t Get Paid. Documented Obstruction Does.

Septoplasty (30520) is covered for functional nasal obstruction, not for a deviated septum on its own. The line is documented obstruction plus failed medical therapy.

May 21, 2022
by John Gwin

CLIENT QUESTION – IS A RHINOPLASTY A COVERED PROCEDURE?

THE ANSWER: How many patients who come to you for a “septoplasty” have zero desire for a positive aesthetic outcome?  Like they care 0% about how they look after surgery and are seeing you solely because their deviated septum has robbed them of their ability to breathe?   None.  They might say they don’t care, but […]

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